1. Short, Engaging Videos (15–90 seconds) Why they work: Facebook’s algorithm favors Reels and short-form videos similar to TikToks. Best types: Relatable skits or everyday humor DIYs, hacks, and “how-to” content Mini-vlogs (travel, food, lifestyle) Emotional or heartwarming stories Quick transformations or before/after clips Tips: Hook viewers in the first 2 seconds. Add captions — 80% of users watch with sound off. Use trending sounds or upbeat background music. 2. Reels with Human Faces Videos that feature people (especially showing emotion, reactions, or storytelling) tend to grab more attention. Authentic reactions or “talking head” style videos do really well — the algorithm...
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