Meta Platforms, formerly known as Facebook Inc., is a global technology company focused on building social connection tools and immersive digital experiences. It owns major platforms such as Facebook, Instagram, WhatsApp, and Messenger, serving billions of users worldwide. Meta is also leading development in virtual and augmented reality through products like Quest and Horizon. The company’s mission is to help people connect, share, and build communities while expanding the possibilities of the digital world. Through innovation and advanced AI technologies, Meta continues to shape the future of social interaction and online communication.
Facebook offers several monetization programs that allow creators to earn money from their content. Here are the main ones:
1. In-Stream Ads
2 Bonus
3 stars
4 subscriptions
5 Brand partnership
6 Facebook overlay adds
7 Facebook Shop/commerce
How to Qualify for Meta Monetization
To start earning, your page or account must meet Meta’s basic eligibility rules:
1. Follow Meta Monetization Policies
No copyright violations
No reused or stolen content
No harmful, violent, or misleading content
No spam
2. Follow Community Standards
Your posts must be clean and safe.
3. Have an Authentic Page/Account
Real identity
Active page
Original content
4. Audience Requirements (varies by program)
Some programs have additional requirements like:
Followers (example: 5,000+)
Video watch time (example: 60,000 minutes)
1-minute views (example: 15,000 in 60 days, for In-Stream Ads).
One of the best and starting points: -
Reels Overlay Ads (Easiest for Beginners)
You earn money when ads appear on your Reels
No huge follower requirement
Works well if your Reels get views
Best for: cooking, funny videos, travel clips, quotes, lifestyle
Among the best
. 1 Educational Reels (Learning Content)
Quick facts
Tutorials
Study tips
Language learning
“Did you know?” videos
Why they work: High watch time + saves + shares.
2. Entertainment Reels
Comedy
Funny clips
Skits
Pranks
Why they work: Very viral but sometimes low CPM (less ad money).
3. Lifestyle Reels
Daily routines
Motivation
Work-from-home
Productivity tips
Why they work: Easy to relate → high engagement.
4. Trending / Viral Reels: - Trending sounds, Viral challenges, Popular filters
Why they work: Quick boost in reach.
5. Food Reels
Quick recipes
Cooking hacks
Street food
Satisfying food videos
Why they work: Very high views.
6. Travel Reels
Beautiful landscapes
Trip tips
Local culture
Why they work: Strong emotional engagement.
7. DIY / How-To Reels
Life hacks
Crafts
Home improvement
Tech tips
Why they work: People watch the full video → high watch time.
8. Opinion & Storytelling Reels
Life lessons
Personal story
Inspirational message
Why they work: High comment engagement.
9. Product Review Reels
Unboxing
Tech reviews
Beauty product demos
Why they work: Brands love these sponsorships.
Which Types of Reels Make the Most Money?
There are three main factors that increase earnings:
High watch time
High completion rate
High advertiser value (CPM)
Based on that, here are the highest-paying Reel types:
1. Educational Reels (Highest CPM)
Advertisers pay MORE for educational content because it attracts a smart, targeted audience.
Examples:
Vocabulary tips
Skill lessons
Study hacks
“Learn this in 30 seconds”
2. Finance, Business & Tech Reels
This niche has the highest advertising rates.
Examples:
Saving money tips
Business ideas
Tech tutorials
3. DIY / How-To Tutorials
Very high watch time → high earnings.
Examples:
“Do this trick on your phone”
“Fix this in 10 seconds”
People watch these till the end → more ad revenue.
Reels That Make LESS Money
Not all viral videos earn well.
These usually have low CPM:
Comedy/pranks
Dance videos
Pet videos
Random trending clips
Good for growth, not earnings.
Best Reels Strategy for Maximum Earnings
For your niche (learning content), do:
✔ 50% Educational Reels
Facts, quick lessons, vocabulary, short learning
→ Highest earnings
✔ 30% How-To / Tips
Study hacks, life tips, productivity
→ High watch time
✔ 20% Motivational / Story Reels
Inspirational messages
→ High engagement
This mix grows your account and increases monetization at the same time.
#In Stream Adds
The best exercise for improving your In-Stream Ads performance is consistently creating engaging, original, and longer-form videos. To qualify and earn well, Meta focuses heavily on watching time, content quality, and policy safety. The first key exercise is to produce videos that are at least 2–3 minutes long, because longer videos allow mid-roll ads and generate higher earnings. Make sure each video has a strong hook in the first 3–5 seconds to keep viewers watching.
Another important exercise is planning your content in a clear, structured format. For example, begin with an attention-grabbing question, move into teaching or explaining something useful, and finish with a summary or call-to-action. This helps increase audience retention, which Meta rewards with more ad placements.
Posting consistently—at least 3–5 videos per week—also strengthens your engagement and unlocks eligibility faster. Always use original audio, your own voice, and unique ideas, because reused or AI-generated stock content rarely qualifies.
Finally, stay within Meta’s Monetization and Community Standards. Clean, helpful, educational, or family-friendly videos perform best in In-Stream Ads because advertisers prefer safe content. Following these exercises will greatly increase both approval chances and earnings.
How Branded content works: -
Branded Content on Facebook is when a creator partners with a company to promote their product or service in a post, photo, or video. Instead of earning ads, you earn directly from the brand. The brand pays you to create content that features or mentions their product, and you must tag them using Facebook’s “Paid Partnership” or “Branded Content” tool. This makes the collaboration transparent and allows the brand to access insights such as reach, engagement, and audience data.
Here’s how it works:
A brand contacts you—or you contact them—agreeing on payment, content type, and delivery. Then you create a video or post, tag the brand, and publish it. The brand may also “boost” your content as an ad to reach more people, which increases your value as a creator. Branded content often pays more than regular monetization because brands set their own rates and negotiate directly with you.
What is Meta Business Suit: -
Meta Business Suite is a free management tool created by Meta to help individuals, creators, and businesses control all their Facebook and Instagram activities in one place. It allows you to manage posts, messages, comments, ads, and insights from a single dashboard. With Business Suite, you can schedule posts and Reels, reply to messages from multiple platforms, track notifications, and monitor how your content is performing.
One of its most useful features is the Insights tab, which shows data about your audience, reach, engagement, and growth. This helps you understand what type of content works best. You can also use Business Suite to create and manage ads, set budgets, and target specific audiences.
Overall, Meta Business Suite saves time by organizing everything into one easy-to-use workspace, making it ideal for creators, small businesses, and anyone who wants to grow their presence on Facebook and Instagram more efficiently.
To contact the Meta Pro team for problems with Facebook, you generally need to be a Meta Verified subscriber or a business running ads. General users do not have direct access to a "Pro team" but can use the standard Help Center and "Report a Problem" functions.
For Meta Verified Subscribers (Businesses and Creators)
If you have a Meta Verified subscription, you can access direct support options like chat, email, or requesting a call through platforms like Meta Business Suite on desktop or the Facebook mobile app. To do this on desktop, log into business.facebook.com, go to Meta Verified in the left menu, and click Contact support. Then select your issue, asset, and preferred contact method. On the mobile app, go to your profile, tap below your Page's profile picture, then tap Meta Verified. Tap Get Support, select your issue and asset, then choose how you want to be contacted.
For Businesses Running Ads
Businesses that run paid ads can get personalized help through the Business Support Home by visiting the Meta Business Help Center and navigating to that section. Here you can find options for chat or email support regarding ad accounts, billing, or strategy.
For General Facebook Users
General users who are not businesses or Meta Verified subscribers do not have direct phone, email, or chat support. You should use the Help Center or in-platform reporting tools instead. The Facebook Help Center at facebook.com/help offers articles and guides for common issues. To report a problem in the app, tap the Menu icon, select Help & Support, then Report a problem. Follow the steps to describe your issue and submit the report.