1. Short, Engaging Videos (15–90 seconds)
Why they work: Facebook’s algorithm favors Reels and short-form videos similar to TikToks.
Best types:
Relatable skits or everyday humor
DIYs, hacks, and “how-to” content
Mini-vlogs (travel, food, lifestyle)
Emotional or heartwarming stories
Quick transformations or before/after clips
Tips:
Hook viewers in the first 2 seconds.
Add captions — 80% of users watch with sound off.
Use trending sounds or upbeat background music.
2. Reels with Human Faces
Videos that feature people (especially showing emotion, reactions, or storytelling) tend to grab more attention.
Authentic reactions or “talking head” style videos do really well — the algorithm boosts real, unpolished content.
3. Relatable, Shareable Posts
Text or meme-style posts that trigger emotion or nostalgia (“only 90s kids will remember this”) get lots of shares, which boosts reach.
Engagement-bait like “Tag someone who…” still works — but don’t overuse it, or Meta may limit reach.
4. Live Videos
Facebook still prioritizes Live content in the feed.
Best for: Q&As, tutorials, behind-the-scenes, or community interactions.
Lives get 3x more watch time than regular videos (on average).
5. Educational & Informative Content
Short explainers, “Did you know?” facts, or news breakdowns tend to go viral when they teach something valuable fast.
Use simple visuals or on-screen text.
6. Emotional or Feel-Good Stories
Inspiring Content:
Real stories that inspire or uplift others, such as rescue videos, kindness moments, or surprise gifts, tend to be widely shared.
Trending Topics and Challenges:
Participating in trending topics or remixing viral challenges can be highly effective, especially when localized or personalized.
Bonus Tips:
Consistency is key to achieving virality. Regular posting helps increase overall visibility.
Prompt engagement is crucial. Responding to early comments boosts the visibility of posts with quick engagement.
Effective thumbnails and captions are essential. Make them bold, readable, and engaging.